Project Description
Move wholesale operations to Shopify Plus. Replace fragmented ordering processes built around spreadsheets, manual account handling, and unfriendly ERP workflows. Create a structured B2B environment that simplifies pricing, digitizes procurement, aligns with ERP systems, and a faster way to place orders.
B2B commerce on Shopify is an operational architecture initiative, not a simple wholesale storefront launch.
Configure customer-specific pricing, volume discounts, negotiated terms, and catalogue segmentation aligned directly with ERP logic and commercial agreements.
Design account structures that support multiple buyers, role-based permissions, approvers, and purchasing workflows across a single company account.
Launch segmented B2B environments tailored to regional partners, wholesale networks, and dealer programs with structured access to pricing, products, and account-specific workflows.
Support organizations running both wholesale and direct-to-consumer models on the same platform while maintaining operational clarity across pricing, catalogue, and customer experience.
Structure B2B buying around repeat ordering, SKU-heavy purchasing, saved carts, quick reorders, and account-specific catalogues, built for procurement efficiency rather than retail-style browsing.
Align pricing, inventory, order flow, account data, and financial logic between Shopify and ERP systems so B2B operations remain connected to the systems that actually run the business.
We design and implement integrations across ERP, POS, OMS, CRM, WMS, LMS, payment providers, gift card providers, and custom middleware. We map it, build it, validate it before launch, and maintain operational continuity post-launch.
Oracle Netsuite
Dynamics 365 F&O
Salesforce
Acumatica
Sage
Givex
Every Shopify B2B project follows a defined execution framework designed to reduce risk and deliver a wholesale environment that actually works.
If you're consolidating wholesale operations or modernizing account workflows, define the right architecture before implementation begins.
Why Shopify for B2B Commerce
Reduce Operational Overhead
Consolidating B2B and DTC onto a shared commerce platform reduces duplication across systems, processes, and internal teams. Instead of managing pricing requests in spreadsheets, handling orders manually, or relying on ERP screens that customers were never meant to use, organizations can move to a cleaner operating model with fewer points of friction.
Simplify Pricing & Account Management
Shopify’s native B2B capabilities support company accounts, negotiated pricing, catalogue segmentation, and role-based access through a structured portal experience. Buyers see the terms that apply to them as soon as they log in, while internal teams spend less time managing exceptions through email and manual files.
Improve ERP Alignment
B2B operations depend on pricing accuracy, customer-specific terms, inventory visibility, and structured order flow. A unified architecture keeps those workflows aligned with your ERP and back-office systems, improving reliability across the business.
Reach the Next Generation of Buyers
A growing share of B2B buyers expect procurement to work like modern digital commerce: fast, intuitive, self-serve, and available on their schedule. They do not want to wait for emailed order sheets, navigate outdated ERP interfaces, or call a rep to repeat the same order every month. A well-structured B2B environment meets those expectations without disconnecting operations from ERP reality.
Building the Right B2B Architecture
We design B2B architecture around real procurement behaviour — not retail assumptions — so the platform reflects how your customers actually buy.
Contract & Tiered Pricing Models
Multi-User Company Accounts
Distributor & Dealer Portals
Hybrid B2B and DTC Architecture
Reordering & Procurement Workflows
ERP-Connected B2B Operations
B2B Architecture Built Around Real Ordering Behaviour
B2B commerce is fundamentally different from DTC. Your buyers operate within account structures, negotiated terms, and procurement workflows that have nothing to do with retail browsing. The platform needs to reflect that.
- Company switcher & role-based access control
- Order approval flows with configurable thresholds
- Live, regional, and ERP-connected pricing
- Catalogue mode & RFQ workflows
- B2B subscriptions & recurring replenishment
- Ship-from-location logic with real-time inventory availability & lead times
When this structure is missing, your sales team handles accounts manually, your buyers call in orders, and your operations team reconciles data across disconnected systems. We build the environment that eliminates that.
From Spreadsheets to Digital Commerce: Modernizing B2B Buying
B2B buyers don't browse the way retail customers do. They are working within procurement rules, internal approvals, budget constraints, shipping timelines, and repeat ordering patterns. That means the platform has to support more than bulk discounts and gated access.
A structured B2B environment may include company switchers, role-based access, order approval flows, ERP-connected pricing, saved carts, purchase order support, requested ship dates, RFQ workflows, recurring replenishment logic, and inventory visibility by location.
When these workflows are missing, sales teams compensate manually, buyers fall back on spreadsheets and email, and operations teams spend time reconciling orders across disconnected systems. The goal is not just to launch B2B on Shopify. It is to replace friction with a digital ordering model that works for both customers and internal teams.
Platform & System Integrations
The Molsoft Method
Discovery & Alignment
We audit your current architecture, integrations, workflows, pricing logic, and account structures before defining the project scope to reduce implementation risk and prevent misalignment between systems and operations.
Architecture & Design
Commerce architecture and user experience are designed together to ensure the platform supports real procurement behaviour, internal workflows, and a clear customer experience across B2B environments.
Build & Integration
We implement using Shopify-native capabilities wherever possible, while developing the custom workflows, integrations, and structural logic required to support the organization’s B2B model.
Growth & Optimization
Launch is not the finish line. Ongoing optimization helps organizations refine ordering workflows, improve reporting, and evolve the B2B environment as account structures and channel strategies change.